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New Cape dealership for JLR

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Jaguar Land Rover has opened a new, state-of-the-art dealership in Cape Town. Based in the city’s southern suburbs, Jaguar Land Rover Constantiaberg has been designed to offer a premium retail experience for customers of each of brands.

“We always put our customers first, striving to give them an experience that is in line with the luxury brands that we represent,” said Brian Hastie, Network Development Director of Jaguar Land Rover South Africa and sub-Sahara Africa. “This means more retailers across South Africa, for the ultimate in convenience and service.”

Hastie says the dealership conforms to Jaguar Land Rover’s international design guidelines which place customers at the heart of the brand experience, whether they’re dropping off a vehicle for service or to visit the showroom.

“All customers arrive at a reception area and are immediately tended to. Both the Jaguar and Land Rover showrooms are accessible from there and connected by the spine of the facility, which features a customer lounge, coffee bar, vehicle customisation station and branded goods shop,” he says.

Dealer principal Andrew Potgieter says Jaguar and Land Rover brands are growing in popularity. “There are exceptional new models being introduced, including Jaguar’s first performance SUV, the F-Pace, and the all-new Land Rover Discovery. Later this year we’ll also introduce the stunning new Range Rover Velar.

“We’re excited to bring the Jaguar and Land Rover brands to customers in Cape Town’s southern suburbs, giving them a true premium British experience.”

The dealership boasts a workshop with 17 service bays. It has been designed to allow for shorter lead times when booking in vehicles for service and also aid in reducing turnaround times.

“The opening of the outlet has created 35 permanent jobs and customers can look forward to receiving award-winning service from this highly experienced team,” Potgieter says.

He has previously won Dealer of the Year awards for Jaguar sales performance, Land Rover sales performance and Customer Service.

“The team at Jaguar Land Rover Constantiaberg has a prime location that will best serve the needs of existing and future customers,” says Richard Gouverneur, Managing Director of Jaguar Land Rover South Africa and sub-Sahara Africa.

“Andrew’s team boasts more than six decades of experience, and they are true ambassadors of the Jaguar and Land Rover brands.”

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