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The elimination of all accidents – that’s the aim of Continental’s many road safety initiatives which form part of the company’s Vision Zero project.
Continental has adopted an innovative and comprehensive approach to automotive safety with the aim of reducing – and ultimately eliminating – vehicle accidents, injuries and fatalities.
Dubbed Vision Zero, the pioneering initiative is driven by the Continental Group’s leading status as one of the world’s largest tyre and automotive safety systems manufacturers.
“Continental’s aim is to make Vision Zero a reality for every driver,” says Niel Langner, Marketing Manager for Continental Tyre South Africa. “The company boasts a well-earned, highly respected reputation for producing tyres with industry-leading braking performance.
“By integrating this with Continental’s cutting-edge driver assistance systems and its car-to-car communications technologies, we believe that an accident- free future is attainable.”
To meet its objectives, Continental is adopting a three-stage strategy – the elimination of fatal accidents the first step, followed by the prevention of injuries resulting from collisions. The total prevention of all vehicle-related accidents remains the ultimate goal.
The company is constantly developing and testing new materials and technologies on the tyre front, and bringing products to market that deliver the highest levels of safety performance, particularly in braking terms, where the brand remains arguably the class leader.
“Vehicle safety is a complex interplay between different factors, including human, technological and environmental elements,” Langner says. “Continental takes all of these aspects into consideration when developing new safety technologies.”
One of the company’s key safety concepts is ContiGuard, which is set to play a major role in the realisation of accident-free driving. It integrates all of the car’s active safety systems – such as ABS, ESP, the blind spot detection system and head-up display – as well as passive safety features such as active emergency seatbelt control and airbags, with vehicular and surrounding sensors to provide on-going and coordinated interaction related to traffic and the movement of other vehicles.
“The networking of multiple advanced driver assistance systems paves the way for the evolving path towards automated driving, a core technology that Continental has been developing under the ContiGuard banner,” Langner explains.
The road to automated driving is an evolutionary one and will not happen overnight; however, Continental has already deployed a wide range of assisted systems that are playing a significant role in reducing the number and severity of accidents.
According to Langner, in the future these technologies will be developed into partially highly and fully automated driving systems – a step that will be fundamental for improving safety on the world’s roads.
“Vision Zero provides insight into a future without collisions and resulting death or injury. However, the Continental Group alone cannot achieve the process. Therefore, the company regularly joins forces with partners, dealers and motorists around the world to strive towards a common goal of accident-free motoring.”
The company collects, adapts and distributes information on how driving can become safer, and educates motorists about driving safety. It also engages with industry leaders and government institutions to develop existing road infrastructures in order to improve overall driving conditions.