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Automechanika Johannesburg, one of Africa’s biggest trade fairs for the automotive aftermarket, has hit the expansion trail.
The RMI-backed event, which is scheduled to take place at the Johannesburg Expo Centre from September 27 to 30 next year, will incorporate three related shows – Futuroad, a commercial vehicle expo; Scalex Johannesburg, a trade fair for the transport and logistics industry; and Reifen, a trade fair for the tyre industry.
Michael Johannes, vice president for mobility and logistics at Messe Frankfurt in Germany – which owns the Automechanika brand – made the announcement at a media conference held last month at the Festival of Motoring at Kyalami.
According to show director Philip Otto, the expanded concept is intended to offer businesses operating in the automotive and transport environments in Sub Saharan Africa a significant boost.
“We believe the event will be particularly attractive for business people north of our borders since we’ll be offering four specialised shows at one venue over a four-day period. We expect a jump in visitors from outside South Africa compared to the number that visited Automechanika Johannesburg when it was a standalone show,” he said.
According to Johannes, the new format has enabled the organisers, SA Shows Messe Frankfurt, to optimise synergies that exist between industry sectors served by the respective fairs.
Futuroad replaces the Johannesburg Truck and Bus Show, which was previously co- located at the Johannesburg International Motor Show. “The change has been welcomed by the local truck and bus industry,” Otto said, adding that the expo would provide a showcase for associated service providers such as commercial vehicle body builders, suppliers of hoists, forklifts and cranes, as well as providers of tracking and telematics systems.
Equally, Scalex Johannesburg would be aimed at the logistics sector, which was heavily dependent on road transport. “The sector is a key contributor to business operations in the supply chain and a crucial element for economic growth,” said Otto. “We are expecting the show to draw strong support.”
The Reifen expo – which formed part of the inaugural Automechanika Birmingham show last year – was in the process of being co-located with all 15 Automechanika trade fairs around the world. According to Otto, the event aimed to provide a platform not only for an extensive range of tyres, but also for a wide spectrum of garage equipment and tools used by the wheel and tyre industry.
As far as Automechanika Johannesburg was concerned, he said product groups had been rede ned. Apart from traditional platforms that catered to sectors such as parts and components, repair and maintenance and car wash equipment, the 2017 event would include electronics and systems; accessories and customising; management services and digital solutions; vehicle care and reconditioning; safari and off-road vehicles, utility vehicles and trailers.
“The Automechanika Johannesburg event will mark the fth time that the trade fair has been staged in South Africa,” Otto said. “We are delighted that we have been able to put together this combination of related shows which will be an important value-add for both exhibitors and visitors.”